not everyone, I've never had it, with the exception of Netflix I have zero subscriptions of any kind.
Looking at my past orders on Amazon over the years I average about one delivery per month, usually around $40+/-, and always some combination of necessities like coffee, soap, motor oil, cell phone chargers, reading glasses, books & many other similar type things. Total minimalist here, I don't go shopping for fun, online or in person, because I don't find it fun, at all, I piss all my money away on things like interesting food & drinks at microbreweries & wineries, and flying my ass to interesting places, all of which is far more gratifying than handing it to Bezos or the Walton family in exchange for stupid useless shit that only clutters the house.
There was a glitch in the matrix though in 2017 for a couple years when I bought a bunch of crap for the TJ, it all seemed important at the time, but now not so much.