Since I own an old Jeep and haven't really paid attention to the newer Jeep offerings, I went to their went to their website and built a 2 door and 4 door Rubicon with options I could see owning that put them in similar categories as the Broncos model and package options. It seems the Bronco and Jeep have somewhat similar price structures once you factor in locking front and rear axles, and similar electrical do-dads, heated leather seats, remote starters, infotainment systems, etc.. etc.
Base models are around $29,999.999999 and somewhere around $41,000-$48,000 is what I think most people would end up spending to get enough cool stuff out of each brand in their 2 door or 4 door of choice.
Jeep's concept V8 includes and additional 2" lift and 37" tires from the factory, but for now it's vaporware like the undelivered Broncos. I could see Jeep offering a 2" lift and 35s as an option on Rubicons with some gear options just to keep up with Ford. That will mean less aftermarket work for shops and fewer takeoffs for sale on the local Jeep sites. Maybe Jeep will try to figure out a way to get more power out of their V6.
I'll still be driving my base model LJ for years to come no matter what the 2 companies come up with.