Yes, we've been doing that since at least 2000 long before there were kits. In fact, the ones I did on Jon's rig for Viking Offroad and Winchline.com were the ones that Genright used to build theirs.
No idea I just figured if the factory used a certain spacing and I exceeded that, I should fix it.
If you like nice clean work and want something that has to be stared at a bit to figure out what has been done, it is a buttload of work. If you have low standards, it can be done much quicker.
I have had lots of folks look at mine. The vast majority of them don't even notice it is 15" longer, has a TJ overhang at the rear tires, or that there is a lot of room between the rear of the door opening and the front of the rear flare. Nothing really stands out as something to give them a place to start noticing. I hope the same is true after paint.
Belly height is a bit low for that wheelbase for us.