I'll let you guys know once I get it all installed, but just from looking at it, it's much thicker and durable than the factory carpet, and the heat shielding is as well. I don't think there is any doubt this is better than OE carpet.
I installed Bedrug in my previous TJ. It was top quality, easy to install, easy to clean, stayed in place and is mildew resistant. IMHO it's way better than OE carpet, and once I see how it looks with @Chris interior colors, which are the same as mine, I will do the same.