Not to throw things out into the weeds further, but every Dodge with a Cummins that I've ever driven ran 70 just under the 1,500 RPM range. Ironically that's also where most were rated for peak torque. Seem like the Ford diesels did similar. I don't believe in coincidence.
An aerodynamic brick like a lifted tj that also has high rolling resistance from the typical larger mt/at tires is going to need cruise shifted towards peak torque even more than stock.
Stock rubicons(or anything) aren't a useful reference for gearing.3k at 75 isn't excessive. It takes a lot of power to keep a lifted tj at 75
