as a HUGE proponent of 3d printing, this one is bullshit. No talk about the product, no mention of why the tech is useful in the application, no display of the product or prototypes... but rather their logo, the atom, the merkabah, and the four elements? WHILE TAKING PREORDERS
Its total bullshit. its 101% marketing BS utilizing 3d printing as a buzzword to lure venture capitol into giving them free money to fuck around with. If they are simply building shock parts that are going to shave a few ounces off per shock, its worthless. Until I see an aluminum axle housing with titanium axle shafts and ceramic bearings with a ring and pinion made of Ununennium plated vibranium then the weight loss of a few 3d printed shock parts is negligible. If they have a new and better valving setup that surpasses the current standard, then they should showcase it. if they have better heat dissipation, talk about it. if they have literally any benefit at all over a King shock, then why aren't they talking about it instead of "the four elements" and "Merkabah"?